Alzheimer’s Foundation of America (AFA) was founded by a consortium of organizations to assure quality of care and excellence in service to individuals with Alzheimer’s disease and related illnesses, and to their caregivers and families.

AFA’s mission statement is:

”to provide optimal care and services to individuals confronting dementia, and to their caregivers and families—through member organizations dedicated to improving quality of life.”

Alzheimer’s disease progressively damage brain’s nerve cells to result in loss of memory, thinking and language skills, and behavioral changes. Owing to its commonness Alzheimer’s disease sometimes is considered a normal part of aging which is not true. Alzheimer’s disease is also the most common cause of dementia, defined by loss of intellectual function, in people aged 65 and older.

It is appreciable that Alzheimer’s Foundation of America offers quality care for those who suffer from the disease apart from seeking a cure to Alzheimer’s. You can support the Foundation for its great effort by shopping in its eStore for your holiday gift.

Apart from being nice gifts, the products offered in the eStore help to raise awareness and enhance knowledge of Alzheimer’s disease and related illnesses. The unique collection of beautiful, high-quality jewelry make perfect gift for your loved ones. A DVD training package for family/professional caregivers covers Alzheimer’s Disease and Dementia, principles of personal care, behavioral management, and safe home care. It sure is an unique opportunity to give a great holiday gift while supporting Alzheimer’s Foundation of America in its noble effort.